Top Ten Tips for small business owners.

 

 

Marketing 101 - Important principles of marketing explained by successful business owners

 

 

 

Entrepreneurial Spirit - Turning your passion into a business.

 

 

 

Getting Started - Basic principles to get your business started: Find a mentor, get financing, and develop a business plan.

 

 

 

Financing a Small Business - How the SBA can help you secure financing.

 

 

 

Planning & Research - The importance of market research and financial projections, having short and long term objectives, knowing your customer base.

 

 

Hiring and Developing Employees – Hire good employees and train them well, make use of a trial employment period, good employees reflect your core business values, empower your employees.

 

Promoting & Growing Your Business – The importance of frequent Marketing, expand your outreach though cross promotion with other small businesses, market services that are unique to your business, measure results, consider developing a manual of operation.

 

 

Business Reality Check – Being prepared to change course: Re-evaluate your business plan and marketing strategies, keep an eye on industry trends, prepare for the unexpected, take advantage of unforeseen opportunities, and be flexible enough to change with customer demand.

 

Dan Lutchansky, CPA gained a strong reputation as a dynamic public speaker and teacher, inspiring many to start and successfully run their own small businesses. He has led public small business workshops, small business classes, and guest lectures. He has been a California CPA for 30 years including five years with two of the largest accounting firms in the world and thirteen years in his own CPA practice.

In addition to duties as a CPA, Dan has held general manager and CFO positions, and he set a record for weekly sales for the Special Olympics while working with Dial America, the largest telemarketing company in the world at that time.